FITCH looks at the key retail trends that will influence how consumers and brands behave and interact.
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Hollywood science fiction blockbusters such as Minority Report, which foretells the use of iris scanner recognition technology and biometric authentication in the retail environment, have given us a small yet fascinating glimpse of what the future might hold for consumers of the future. But what of retail reality?
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Identifies the global phenomenon of Generous Brands
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You don’t have to start with AD when you are naming a company based in Abu Dhabi, but it makes sense for a lot of them. If you are a state-owned or state-run company such as ADIA, ADNOC or ADNEC, it gives you a certain authority and reassures your clients and customers that you have close links to the government. It has been the same story in Dubai, with CBD, NBD, du, dusail and DUBAL.
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