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Asian Paints: Dealer Store Concept Colour inspiration for the homeAfter a successful launch of the "Colour" concept store in Mumbai, the Asian Paints team identified the need "to give every consumer the Asian Paints experience." Once again, FITCH was engaged to help develop and execute this strategy—to capture the "heart" of the Colour Store experience and translate it across "Tier 1" dealer stores. |
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Asian Paints: Flagship Store Design A walk-in home décor magazineHome decorating in India is handled by contractors, and there is virtually no DIY industry. Consumers have a low level of involvement in home décor and don’t use much colour in their homes. FITCH collaborated with Asian Paints to realize their bold vision of a concept store that’s all about home colour inspiration: the store sells no paint at all. |
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