Our work is all around you There are very few aspects of daily human experience that we don't—or can't—touch

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Courts: Big Box Value Retail Value plus experience in one big box

Courts, Singapore’s largest value furniture, electronics and IT retailer, contracted FITCH to create the interior of its first large-format retail scheme—"Courts Megastore," the first of its kind in Singapore.

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Asian Paints: Flagship Store Design A walk-in home décor magazine

Home decorating in India is handled by contractors, and there is virtually no DIY industry. Consumers have a low level of involvement in home décor and don’t use much colour in their homes.

FITCH collaborated with Asian Paints to realize their bold vision of a concept store that’s all about home colour inspiration: the store sells no paint at all.

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Corona: Global Brand Strategy Capturing the brand essence of a leading beer

Grupo Modelo asked FITCH to articulate a global brand position that could remain relevant to local markets around the world. Eight countries, one hundred interviews and ten Global Truths later, FITCH developed a global brand strategy for Corona that was brought to life through a research report, a travel journal and a comprehensive internal brand guidelines kit.

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Jimmy Choo: Unique Locations Most treasured and prominent luxury brands

Jimmy Choo encompasses a complete luxury lifestyle accessory brand with women’s shoes, handbags, small leather goods, sunglasses and eyewear. Its products are available in the growing network of Jimmy Choo freestanding stores as well as in the most prestigious department and specialty stores worldwide. From its original base in the United Kingdom and United States, the Jimmy Choo store network now encompasses more than 100 locations in 32 countries.

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Procter & Gamble : VM Toolkits for Premium Skin Care brand SKII Communicating product benefits through VM

SKII is a global premium skincare brand originally from Japan, now owned and distributed by Procter & Gamble.

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