Digital is not an add-on, it is a vital part of a wholly integrated approach to brand communications. With front-to-back experts in all things interactive—and a deep understanding of how consumers engage with the digital experience—we identify and execute original solutions that are both effective and true to your brand.
Because we understand that effective brand communications works on the level of a personal relationship, our digital solutions are designed from the outset to make those relationships richer, more authentic and more accurately targeted.
With aspirations to make their brand relevant to the style requirements of India's most refined consumers, Barwood, UK commissioned FITCH to align QUEO with Indian consumer tastes and aspirations.
In 2004, Boeing announced an all-new airplane called the 787 Dreamliner. A technology-driven company, Boeing asked FITCH to create a global integrated marketing approach to revitalize its market by generating excitement about their revolutionary new aircraft.
A new retail concept for global roll-out, Gallery One (g-1) aims to become a High Street name with 100 stores by 2010. The retail concept combines packaged imagery and pictorial products, from printed furnishings to large format canvases. g-1 is additionally to derive revenues from a comprehensive online retail portal.
Based in Kuwait, Alyasra is one of the region's largest distribution companies in foods and fashion, boasting a portfolio of more than 100 brands, including Danone, Al Sadia, and Kenzo. With aggressive strategies underpinning their regional expansion, Alyasra approached FITCH to review their brand proposition and communications.
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