Our work is all around you There are very few aspects of daily human experience that we don't—or can't—touch

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Reliance ADAG: Reliance World Fitch creates a showcase for Reliance ADAG’s products and services

Fitch were asked by Reliance ADAG to create a showcase for Reliance ADAG’s products and services, an expression of the new Reliance brand, and a space that would allow customers to experience the brand alongside the technology it provides, in a clear and engaging manner.

Whether you want to buy a new mobile phone and connection, hire a DVD for the weekend, have a meeting via video conferencing, an office ‘on the road’, go gaming with your friends, or simply just log on to the internet, the new Reliance World stores offer all digital services under one roof.

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Select Comfort: What Is Your Number? Fitch Designed The Sleep Number Prototype Store

Looking to drive store awareness and foot traffic, Select Comfort wanted to develop a new store concept that epitomized their promise of a better night’s sleep.

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White Wind Digital Iconic flagship launch for leading Russian electronics retailer

White Wind Digital is one of the key Russian electronics retailers, specializing in laptops, smart phones, gaming, mobile solutions and services.  FITCH was appointed by White Wind Digital to design the new retail concept for their flagship store in Moscow.
 

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Hiwar: Redefining Arab Newspaper Design اوان التغيير

In 2006, Kuwait introduced new legislation that liberalises the media industry and limits the government’s monopoly on newspapers. Imposed since the mid-1970s, the ban on issuing licenses for new newspapers had led to a stagnation in the field of media development.

The new press law revamped the licensing system so that new publications can be established.

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Fisher: Organizing from the inside out Brand Consensus and Corporate Vision

When Fisher hired FITCH to sort out its brand structure, we had a lot of work to do. For 85 years, they had been developing three categories of business—broadcasting, property management, and flour mills—none of which had a visible relation to the other.

While each category of business had been successful, none were adding to the value of the whole. The organization had difficulty promoting strong, coherent brand messages to its customers and target markets.

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