our studio in Paddington is home to a diverse mix of talents, nationalities and backgrounds creating innovative brand expressions for some of the world’s most famous names, including Vodafone, Harrods and McLaren.
The studio is an important hub for servicing a diverse range of branding projects, and with Heathrow 20 minutes away, we work extensively with clients from across the region and the world.
Our studio consists of graphics and environment designers working collaboratively, supported by in-house Planning & Insights and Client Servicing teams. Ours is a close-knit community, with a strong culture of building lasting, positive relationships with clients and peers, delivering defining and effective brand design solutions.
As the highest profile, most recognised brand in the Russian market, Beeline approached FITCH to develop a new retail concept that would fully express the profile of the brand.
UK ‘top 4’ supermarket Morrisons, wanted to exploit opportunities in the growing convenience food retailing market. Using this as an opportunity to learn from global best practice and ‘leap frog’ the sector, they wanted a new convenience store design that dispelled the long held belief that convenience shops don’t sell fresh food.
Luxury bath and body brand, Molton Brown, wanted to take their first step into the fragrance market. They needed a campaign to support their Navigations Through Scent range that would tell provocative stories of the dangerous journeys which man embarks upon to transport rare ingredients from around the globe, whilst evoking personal memories gathered through fond recollections of travel taken through the seven continents of the world.
McLaren recently launched a new road car division, McLaren Automotive. FITCH was asked to develop the visual identity, dealership environments and the launch and events program for the critically acclaimed MP4-12C.
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