the commercial and financial capital of the country, and a dynamic mix of different communities and cultures.
Since starting operations in 2006, we now have a fully functioning, multi-disciplinary FITCH studio based in Prabhadevi in the heart of Mumbai, and have successfully completed projects for Indian and international organizations, including Tata, Asian Paints, Aditya Birla, ITC, Godrej, Reliance, Bharti Walmart, Vodafone and Nokia.
Whether branding or environmental design, the core FITCH values of creating compelling consumer experiences through innovation and insight have been the key drivers behind all our thinking and design.
Chemistry, the woman’s high street fashion brand owned by Esjay International, approached FITCH to create a new identity and design for their latest stores. Although only a few years old, Chemistry had already built a strong reputation for being able to turn around good quality items for a young and trendy audience at low prices.
TATA formed a strategic alliance with Japanese telecom major NTT DOCOMO to launch the TATA DOCOMO brand in India. NTT DOCOMO is one of the world's leading mobile operators in the Japanese market, and has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services.
India’s leading books and music retailer, Landmark, one of the retail brands owned by Trent a division of the Tata group, commissioned FITCH to create an entirely new retail concept to house its extensive range of products.
FITCH was appointed by Trent Retail Ltd to design and brand new retail concepts for two in-store youth brands; one for girls and one for boys.
The intention was to use these new shop-in-shops as a catalyst to attract a new breed of younger, savvy consumers and to send out a clear message; change was on its way.
Studios