Singapore has long been the crossroad of commercial activities and social connections in Asia. It is a cosmopolitan hub with a diverse but well-integrated cultural mix.
Singapore has the most advanced trading and technological infrastructures in the world and provides unparalleled commercial conditions for doing business in the region. As such, it is the chosen regional headquarters for many of our global clients.
For more than 10 years, we have delivered consumer-centric thinking to international and local clients alike, through our core disciplines of insights and strategy, environments and brand communication. Our retail schemes for the Asian Paints Colour Store, Courts Megastore and P&G Fine Fragrances have won us many international accolades and helped to establish us as one of the region’s most respected design studios. Other clients include Dell, Nokia, DFS, Keppel Land, City Developments, Coca-Cola and Singapore Tourism Board.
FITCH won a three-way-paid creative pitch in 2007 to help Coca-Cola create and launch a new brand of health beverages—a range of drinks inspired by Traditional Chinese Wisdom. Jian Chi blends are inspired by 5,000-year-old recipes, a mix of natural juices, herbs and botanicals selected for their health-giving properties.
FITCH was asked by Singapore Tourism Board to design a modular stand for travel, hospitality and business tradeshows.
After a successful launch of the "Colour" concept store in Mumbai, the Asian Paints team identified the need "to give every consumer the Asian Paints experience." Once again, FITCH was engaged to help develop and execute this strategy—to capture the "heart" of the Colour Store experience and translate it across "Tier 1" dealer stores.
Home decorating in India is handled by contractors, and there is virtually no DIY industry. Consumers have a low level of involvement in home décor and don’t use much colour in their homes.
FITCH collaborated with Asian Paints to realize their bold vision of a concept store that’s all about home colour inspiration: the store sells no paint at all.
Studios